About My Bella Vita Travel

Cherrye Moore_contactMy Bella Vita Travel, LLC was created by Cherrye Moore, a native Texan who has spent the last 15 years traveling to and living in central Calabria.

The company specializes in custom vacations and private heritage tours to southern Italy and designs bespoke group tours with an emphasis on heritage, food, wine and culture.

You can join Cherrye two times a year for the Small Group Heritage Tour of Calabria – an 8-day exploration of Calabria’s diverse landscape, food and culture that combines small group tour experiences with a private visit to your family’s ancestral village.

My Bella Vita Travel is registered as an LLC in the state of Texas and all business, banking and legal processing is conducted in the US.

Meet the rest of team here!

How it all began

My Bella Vita started as a blog circa 2006 when Cherrye relocated from southeast Texas to central Calabria. In the days before Facebook, Twitter, Skype and Instagram, it served as a way to keep connected to home while sharing the details of her new day-to-day life with her Calabrese husband, Peppe.

With few English-language websites accurately depicting modern-day Calabria, Cherrye soon found herself advising, consulting and planning trips for readers. Meanwhile, the B&B she’d opened with her husband was busy assisting travelers with ancestral research, translations and heritage tours.

The business quickly grew and expanded to cover all regions “south of Rome” and it wasn’t long before the pair realized they needed more hands on deck. Their team grew and Cherrye and Peppe were finally able to realize their dream of splitting their personal time between her native Texas and his Catanzaro. In 2015 they bought a home outside of Beaumont, Texas and currently divide their time between the US and Italy.

Wanna know even more about our early days? Click here for more on how it all began.

What Makes Us Different?

We know you have an ever-growing number of choices when it comes to choosing a travel planner / tour provider. To help you decide, here are a few things to consider about My Bella Vita Travel.

100% Local

All of the B&B owners, agriturismi chefs, cooks, drivers and guides you will encounter on our tours are small, family-owned businesses, Italians who love their region or people who have lived in southern Italy for years.

Authentic Southern Italy

We want you to feel like a local while you are here, and that includes taking you to little-known places where the owners don’t speak English or in some cases … even Italian – just their local dialect!


Eating meals every day at a hotel is sad – and boring! With our tours, we experience the local culture through the food, wine and music that is available at a variety of restaurants, trattorias, farms and private villas throughout the country.


Most travelers don’t enjoy rushing – and spending five or six hours a day in the car is exhausting! Our tours are planned to maximize your experiences without keeping you on the road all day. We don’t wake you up at dawn and return at midnight just so we can make your itinerary look more robust. You want you to experience southern Italy and that includes relaxing and enjoying the scenery just like they do!


With our custom tours, you choose what is important to you and we plan the itinerary around that. You won’t have to go to vineyards, tour churches and museums or visit medieval villages if those things aren’t interesting to you.

Who uses My Bella Vita Travel?

  • Travelers who want more than a basic “highlights” tour that can be found anywhere
  • People who want to be immersed in local culture
  • Those who want to absorb the energy of the villages we visit
  • Anyone who enjoys meeting locals
  • Travelers who enjoy practicing their Italian first-hand
  • Those who prefer boutique tour experiences over large group sightseeing tours
  • Travelers who don’t mind spontaneous tours given by proud villagers we meet on the street
  • People who realize that “a trip of a lifetime” is just that – and they aren’t willing to risk it with a run-of-the-mill company with offices in other countries.

Contact us today to start planning your trip!

Contributing Writer for:

Calabria Travel Tips

Calabria Travel Tips e-Book!

Don't Get Caught with Dirty Drawers … and 98 other tips for traveling in Calabria!

I’m Cherrye Moore, a Texas-born freelance writer, travel consultant and bed and breakfast owner in Calabria. This 13-page PDF booklet is the result of my personal experiences of traveling throughout Calabria, this as well as a compilation of the most common mistakes Calabria-bound travelers make when visiting this region.