Director of Marketing
Lulu was born in Toronto to a Canadian mother and a Calabrese father. While she has a deep love for Canada, Calabria eventually called her home, and she’s been living and working in her ancestral province of Cosenza for over a decade. Before moving to Italy, Lulu worked as a publicist in the music industry, collaborating with international artists from around the globe.
Since joining My Bella Vita Travel, Lulu has grown with the company, starting as a resident writer and social media expert. Over the years, she expanded her role to Operations Manager and Senior Travel Specialist, crafting personalized itineraries and creating unforgettable travel experiences in Southern Italy.
In 2025, Lulu embraced the role of Director of Marketing & PR, where she now leads the company’s marketing initiatives and public relations efforts. She is deeply committed to promoting authentic travel experiences that highlight the beauty and culture of Calabria and Southern Italy.
