Meet the Team

We are a loyal fun-loving, wine-drinking, gelato-eating clan that is totally enamored with all things southern Italy. Calabrians by birth, heritage or adoption (we are looking at you, Cherrye!), it’s our goal for travelers to experience southern Italy through our eyes.

Cherrye Moore_contactCherrye created My Bella Vita Travel after relocating from southeast Texas to central Calabria in 2006. After graduating with a degree in Communication from Lamar University she planned special events and intimate weddings at Walt Disney World in Orlando, lead VIP tours at Disneyland Paris and then returned to LU to head new student events and programming.

Cherrye oversees sales, client relations and general business development at My Bella Vita Travel. She is always willing to sample a new local wine and will try (almost!) anything once. Raw seafood – ok. Organ meat? Forget it.

In addition to her duties with My Bella Vita Travel, she has written for both DK Eyewitness and Michelin Guides. She also enjoys Pilates, Yoga and cooking with her 4-year-old son, Max. Her favorite southern Italian experience is gathering with friends for an early evening aperitivo in a busy piazza.

PeppePeppe, Cherrye’s all-time favorite Calabrian (to which she admits being totally biased!) grew up in Catanzaro and has lived in Paris, Bologna and most recently, southeast Texas. He graduated with an MBA from the Università degli Studi Magna Graecia in Catanzaro is fluent in English, Italian, French and Spanish. After working in Park Operations at Disneyland Paris, where he and Cherrye met, he established a B&B in his family’s ancestral home.

He manages day-to-day Italian operations and communications for the My Bella Vita Travel team, spending hours tracking down ‘the person who can say yes’ and then confirming (and reconfirming) that everyone is on the same page. Ironically, his favorite Catanzarese dish is morzello – a spicy tripe dish served on pitta bread. When he isn’t busy with My Bella Vita Travel, he’s either studying a new language, eyeing his home for a new DIY project or hanging out with his preschooler, Max. His favorite Calabrian experience is going to the near-deserted beaches at daybreak and enjoying the Ionian Sea “before the teenagers wake up.”

Lulu-mybellavitaLulu was born in Toronto to a Canadian mother and Calabrese father. While she loves Canada, Calabria called her home and she’s spent the last six years living and working in her ancestral province – Cosenza. Before moving to Italy, Lulu worked as a publicist in the music industry alongside acts from all over the world. The exciting life of a publicist took her from television studios to red carpets, CD release parties to music festivals. It also involved countless hours writing biographies and press releases and from there her passion for writing and telling stories took flight.

She is My Bella Vita Travel’s resident writer and social media mogul. She keeps the team current on breaking news in southern Italy and is the first to brainstorm new ideas, solutions and marketing avenues. In her free time, she enjoys trying new recipes, discovering new places in southern Italy, yoga and cozying up to a good book. Her favorite Calabrian experience involves mingling with the locals during their evening passeggiata. Gelato, optional. You can read more about Lulu on her blog – Calabrisella Mia.

MiriamcalabrianheritagespecialistMiriam was born in Catanzaro but spent her childhood and early adult years outside of Milan. She graduated with a degree in Marketing and International Relations with an emphasis in foreign languages and worked five years with Lufthansa Airlines.

After spending a year in Berlin, she returned to Calabria where she founded a silk coop in a sleepy town outside of Catanzaro. She is a Level One Sommelier, certified travel host and is fluent in English, Italian, Spanish and German.

Miriam is a Heritage Specialist and is My Bella Vita Travel’s Trip Manager. She spends her days researching ancestral details for travelers, contacting city hall officials, guiding guests to their family’s homeland and fielding calls from travelers during their vacations. In her free time she enjoys working in her mulberry orchid and designing silk accessories. Her favorite Calabrian past-time is anything that involves local food, robust wine and her sweet and ever-so-shy fidanzato, Domenico.

Franco-calabrianheritagespecialistFranco has spent the last 30+ years in the tourism industry in roles ranging from cruise ship purser to airport manager, tour guide, personal driver and now – heritage specialist. A native Calabrian, he has lived in America, Australia, the UK and various cities in northern Italy.

Franco is a Heritage Specialist for My Bella Vita Travel and is a professional photographer and research guru. He specializes in complicated projects and is the photographer and researcher for the team’s only non-travel service – the Heritage Picture Pack.

He is a certified wine taster by ONAV, the national organization for Italian wine-tasters. A perfect day for him in Calabria involves opening the doors to his photography studio in Badolato and chatting with travelers, locals and expats in town.

Contributing Writer for:

DKTravel1Michelin
Calabria Travel Tips

Calabria Travel Tips e-Book!

Don't Get Caught with Dirty Drawers … and 98 other tips for traveling in Calabria!

I’m Cherrye Moore, a Texas-born freelance writer, travel consultant and bed and breakfast owner in Calabria. This 13-page PDF booklet is the result of my personal experiences of traveling throughout Calabria, this as well as a compilation of the most common mistakes Calabria-bound travelers make when visiting this region.