The Province of Florence and the local tourism board recently announced a new campaign to ensure Americans continue to visit the Tuscan capital. The Fiorino Effect will begin May 15 and is scheduled to run through the end of 2008. Eligible tourists will receive discounts such as 10% off hotels and meals, 15% off theatre performance, 20% off select exhibitions and museums, and free entry into the Palazzo Medici.
Who is eligible
** American citizens who visit Florence and the province between May 15 and December 31, 2008.
How it works
To receive discounts, tourists must
– print a Fiorino Effect voucher
– stay at one of the participating hotels, and have their voucher validated by that hotel
– pay for their hotel in euro
The promotion coincides with the opening of the 10-day Il Genio Fiorentino festival which highlights, you guessed it – Florence’s Genius! For more information, visit the Florence Tourism site. And, once again, here is the voucher, list of participating hotels, and restaurants.
But, I have a question for you!
How many of you think this promotion will help Florence maintain that steady stream of American visitors? Would 10% off hotel costs entice you to visit the city, or will the discount only benefit those who would have gone regardless? What are you thoughts?